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The
Good
 Custom label
builds loyalty
The client has to come back to your salon
to purchase the product
Custom
label products build sales and increase
profits
Custom label products can be sold
for triple the purchase price. Example purchase for $8.50 Retail for
$25.50
Custom
label products can go well with other trade name
products.
Add to your existing
retail collection, or showcase it as your complete home care solution
Custom label products keep promoting your
business
Select a name that has an
association to your salon so the client gets reminded of your salon
every time she uses it.
Custom label products increase your
salon's image
Having your own private label
products shows your clients that you stand behind the products you
sell and that you know what you are doing. This increases
the image of yourself and your salon.
The Bad
Custom label is too
expensive
In the past that has been the case. If you wanted your own product
line you had to design it and purchase a minimum of 1000
per item - way too much for most salon owners - After
that came laboratories that sold you product off the ‘rack’, but if the
salon wanted their own label, it was still a minimum of 250 - 500 pieces
per item plus high label charges. Now there are Private Label companies that will
let you start your own line for the low investment of $200 dollars.
They let you order incredibly low minimums with your very own premium four
color custom label, without paying large design fees.
The products are not as good as
others
Most
laboratories making products for private label are as good or better
than many so called designer brands. After all, where do you think
most doctors or designers purchase their products from? Those
exact same labs. Preston Wynne, a private label company out west,
makes products that can compete with any high quality product line
currently on the market, and salons can purchase it by private label
with very low minimums.
Some
points to observe when thinking about private labeling:
It is too confusing
and scary to promote my own
line
 That may be
true - if you have to do it alone. However, if you select a private
label company like Preston Wynne - they will assign a consultant to
you that will help you in every step of the way - without additional
cost to you.
So, if you
tally the good and the bad, you can see that selecting the right lab
can be very good for your profit margin and the image of your salon.
Contact me with
any questions that you may have.
Dr. Gisela Di
Carlo, PhD, Esthetician
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