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It's obvious why music often welcomes visitors in the reception
areas of spas and is a necessity in the treatment rooms.
Music sets the tone of the environment and affects people
on a very base level. Clients enter a spa and the relaxing
music in the reception area envelops them. Immediately
they feel softer, calmer and more relaxed. Simply put,
music is the richest and most efficient way to create
ambiance.
Selling
a lifestyle
Music
assists spa owners in selling far more than products
from the shelves—it supports the sale of an overall
image. Music is energy and the proper energy is a fundamental
key to a successful spa. The most important thing to
realize, especially in the spa environment, is that
you're selling a lifestyle. To truly appeal to clients
in this context and create incremental profits, select
music that integrates naturally with the environment.
These
days, there are several music companies offering a wonderful
variety of spa-oriented music. These collections of
beautiful music range from quiet and tranquil, perhaps
best suited for morning or a relaxation treatment, to
uplifting and ethereal, better suited to afternoon or
a more rejuvenating treatment. (See Spa
Music Sources.)
Therapeutic
value
Music
as therapy has been used in hospitals, mental health
centers, nursing homes and private medical practices
for decades. The use of music as a healing influence
began after World War II when community musicians performed
at veteran's hospitals across the country to help soothe
veterans afflicted by the physical and emotional trauma
of the war.
Many
holistic practitioners believe music to be an integral
part of their healing process. Reflexologists know music
is helpful in relaxing clients and also helpful in that
the rhythm of the music helps them to sustain their
own rhythm throughout the treatment. The right music
can play an important role in calming the mind, allowing
the full benefit of the treatment in bringing peace
and harmony back to the body.
Music
selection
The
universal appeal of music, combined with reports from
American Demographics Magazine that more than half the
music-buying public are baby boomers—the generation
least likely to shop in a record store for their music
needs and 76 million strong in the United States alone—show
that not selling music in your spa means lost profits
for your business.
This
article was excerpted from the October 2001 issue of
Skin Inc. magazine. It is written by Caroline A. Bowers of San Francisco, a
freelance writer formerly employed by Tambourine, Inc., the
parent company of Sugo Music. For
more information on how to market and implement music
into your spa, see the October
2001 issue of Skin Inc. magazine.
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